TOP 3 SCARIEST Things to Video Nerds

By Ricky Anderson II October 07, 2014

 

5 Ways to Murder Your Brand

By BJ Caldwell October 02, 2014

 

Don't let your brand come face to face with a hockey masked killer.  Here are 5 ways to avoid that.

1.  Attack of the OVERSIZED Logo!

If you think you’re company logo should be the biggest thing on the page, you’re dead wrong.  When a customer is searching for a solution, it’s unlikely that your logo is the answer.  It’s the message that tells your customers what you do and why.  These words, paired with an aesthetic that tells your company’s story, are what is going to increase your customer base.  When the viewer has accomplished the first step of acknowledging you as the solution, they’ll find your logo and contact information with ease.  It doesn’t need to be big, it just needs to be there.

Hauntings Ahead

By Ricky Anderson II September 30, 2014

 

The Honeymoon Phase

By Amber Caldwell September 26, 2014

Delicious Wishes 2014

By Team Anchor September 23, 2014


"We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.”
— Make-A-Wish® Mission
 

Reap What You SEO, An SEO Guide

By BJ Caldwell September 18, 2014

Reap What You SEO
Search Engine Optimization, or SEO, has become a popular term to throw around when discussing various digital marketing tactics.  You’ve probably heard someone in the office talking about the need for SEO on the company’s website, but does anyone know what it actually means?
 
The term refers to the act of structurally building your website so that it reaps the highest rewards from search engines like Google, Yahoo!, Bing and others. That sounds awesome, right? Rank me in the search engines and drive more traffic to my website!
 
The truth of it is, it can be difficult to guarantee search engine placement when the search engines each have their own proprietary algorithm that is held close to the vest and not shared with anyone. But the good news is, search engines like Google, have created a bit of a cheat sheet or at least a guide to help direct us on the best practices.
 
The best thing to do is get down to the facts and be able to discern how your company should utilize SEO tactics. Should things be handled in house or should you hire an SEO firm? There are a few things to take into consideration that we can cover here.

Why Your Website Is NEVER Done

By Team Anchor September 16, 2014

You may have the design and functionality that you want on your website, but did you know that doesn't mean it's done? In fact, a great website is never finished.

Besides the regular Spring Cleaning, a website should be an ever-evolving, living, breathing part of your business. Here are some things to pay attention to and keep maintained on your website:

September 11

By Team Anchor September 11, 2014
 

What I have learned from the attacks on September 11

By BJ Caldwell September 09, 2014
On September 11, 2001, our country fell under an unexpected terrorist attack.  It was one of the darkest days our generation has ever seen and a day that will live in history forever.  We lost family members, good friends, acquaintances, and strangers.  No matter where you were, from New York to California, whether or not you knew someone in the towers, at the pentagon or on a plane, you could feel the pain of an entire nation.

Be Prepared

By Ricky Anderson II September 04, 2014

If you’re anything like me, then being prepared doesn’t come easily to you. Every morning when I leave for work, I grab my bag and get in the car. I never check to see if I brought what I needed because, I don’t think about it until I get to work. Almost like magic, everything I need is there. That magic, is being prepared.

I know myself and the zombie-like state I am in during the morning, so every night I put everything in my bag that I'll need in the morning. When it comes to work I do the same kind of preparation.