Don't let your brand come face to face with a hockey masked killer. Here are 5 ways to avoid that.
1. Attack of the OVERSIZED Logo!
If you think you’re company logo should be the biggest thing on the page, you’re dead wrong. When a customer is searching for a solution, it’s unlikely that your logo is the answer. It’s the message that tells your customers what you do and why. These words, paired with an aesthetic that tells your company’s story, are what is going to increase your customer base. When the viewer has accomplished the first step of acknowledging you as the solution, they’ll find your logo and contact information with ease. It doesn’t need to be big, it just needs to be there.
"We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.”
— Make-A-Wish® Mission
You may have the design and functionality that you want on your website, but did you know that doesn't mean it's done? In fact, a great website is never finished.
Besides the regular Spring Cleaning, a website should be an ever-evolving, living, breathing part of your business. Here are some things to pay attention to and keep maintained on your website:
If you’re anything like me, then being prepared doesn’t come easily to you. Every morning when I leave for work, I grab my bag and get in the car. I never check to see if I brought what I needed because, I don’t think about it until I get to work. Almost like magic, everything I need is there. That magic, is being prepared.
I know myself and the zombie-like state I am in during the morning, so every night I put everything in my bag that I'll need in the morning. When it comes to work I do the same kind of preparation.