Many marketers, business owners, and social media management companies spend extensive amounts of time analyzing data. They gather reports, analyze them, and determine the ROI for their current marketing strategies. They do this (as they should) so that they can see what’s working, what’s driving people to their website, who is coming to their website, what they’re doing there, and so on. However, there’s a growing number of site visits that are coming from seemingly nowhere. If you’re not accounting for this mysterious traffic, you’ve got a giant blindspot.
For every good campaign, there is a campaign that fails epicly. Why do some projects bite the dust while others succeed? Some lack insight and drive, some lack strategy, some have too many priorities competing against each other. How can these common problems be solved?
While Inbound is still a relatively new approach to marketing, it continues to play a major role in what Gary Vaynerchuk has called “the greatest era of communication change since the printing press.” Gone are the days when marketers could put up a slick billboard and cross their fingers. The inbound movement is all about carefully targeting the right audience with the right message at the right time.
In 2017, your prospects will have more buying choices than they ever have before. Technology has dramatically lowered barriers to entry, resulting in an abundance of supply with no increase in demand. Marketers will have to work harder than ever before to reach their audience in 2017. Here are a few of the biggest trends that will shape digital marketing this year:
Inbound Digital Marketing
“An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.”