Jolie Kesler

Recent Posts

How To Tweet for Business

By Jolie Kesler May 19, 2017

 

The shelf life of any given tweet is a mere 24 minutes. How do you get maximum exposure and ROI for that tweet? There's a science to it, and it involves more than blind fate and a dash of good luck. The good news is that you don't have to be a social media management company to get it right!  Here's how to tweet for business:

5 Signs You Should Update Your Website

By Jolie Kesler May 12, 2017

Does your website need a face lift? Sometimes it's hard to know when to tweak little things on your website here and there, and when to pull the trigger on rebuilding it from scratch. How do you know which to choose? Here are some questions to ask yourself before you take the plunge.

How to Repurpose Your Existing Content

By Jolie Kesler May 01, 2017

One of the best parts about content marketing is that a little goes a long way - if you play your cards right. If you've created a few solid pieces of evergreen content already, you can continue to use that same content in brand new ways. Repurposing existing content will save your team valuable time and money, while generating even more ways for strangers to discover your brand. 

8 Baby Steps To A Profitable Online Presence

By Jolie Kesler April 21, 2017

Building a trusted and relevant online presence is non-negotiable for companies who want to go the distance. However, the digital world can be a bit intimidating.  If you're a little lost and/or overwhelmed by the enormity of it all or the constant changes, don't worry! This Fort Worth marketing agency has a few tips to get you headed in the right direction.

How To Reach Your Target Market Through Digital Marketing

By Jolie Kesler April 07, 2017

 

Should You Use Humor in Your Marketing?

By Jolie Kesler March 27, 2017

 

Sometimes, humor is used as a genius marketing move. Other times, not so much. Humor has the potential to both build your brand and destroy your reputation. Would it work for you? Should you even try?

How to Maximize Your Social Media Reach With Visuals

By Jolie Kesler March 22, 2017

Images are incredibly important in the rat race for attention on social media. Recent studies show that when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. According to Buffer Social, tweets that contain images get 150% more retweets than tweets that don't have images. Additionally, Buzzsumo reports that Facebook posts that contain images get 2.3 times more engagement than those with no images. 

Don't Forget Your Phone! Why Mobile Marketing is Important

By Jolie Kesler March 15, 2017

First came telephones, then cell phones, and now smart phones. What once began as a simple concept has transformed into a massive culture shift worldwide. When I spent a summer in Uganda, most of the people living in the mud and stick huts I saw didn't have so much as running water - but they had cellphones. In the U.S., you'd be hard pressed to go anywhere without finding people glued to their phones. Restaurant, bar, park, shopping mall, streets, cars, homes - you name it, wherever you go, mobile phones are sure to be there. 

How to Drive People To Your Website With Evergreen Content

By Jolie Kesler March 10, 2017

If your business is actively content marketing, chances are pretty good that you've run across a few dry spells and rough patches in conjuring up new content. After all, constantly churning out brand new quality content that appeals to your target audience can be quite a challenge. Do you want to save yourself some time and a migraine this weekend, while creating content that will drive visitors to your website forever and ever? Master the art of creating evergreen content. 

What is Dark Social Media?

By Jolie Kesler March 01, 2017

Many marketers, business owners, and social media management companies spend extensive amounts of time analyzing data. They gather reports, analyze them, and determine the ROI for their current marketing strategies. They do this (as they should) so that they can see what’s working, what’s driving people to their website, who is coming to their website, what they’re doing there, and so on. However, there’s a growing number of site visits that are coming from seemingly nowhere. If you’re not accounting for this mysterious traffic, you’ve got a giant blindspot.