How to Maximize Your Social Media Reach With Visuals

By Jolie Kesler March 22, 2017

Images are incredibly important in the rat race for attention on social media. Recent studies show that when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. According to Buffer Social, tweets that contain images get 150% more retweets than tweets that don't have images. Additionally, Buzzsumo reports that Facebook posts that contain images get 2.3 times more engagement than those with no images. 

Don't Forget Your Phone! Why Mobile Marketing is Important

By Jolie Kesler March 15, 2017

First came telephones, then cell phones, and now smart phones. What once began as a simple concept has transformed into a massive culture shift worldwide. When I spent a summer in Uganda, most of the people living in the mud and stick huts I saw didn't have so much as running water - but they had cellphones. In the U.S., you'd be hard pressed to go anywhere without finding people glued to their phones. Restaurant, bar, park, shopping mall, streets, cars, homes - you name it, wherever you go, mobile phones are sure to be there. 

How to Drive People To Your Website With Evergreen Content

By Jolie Kesler March 10, 2017

If your business is actively content marketing, chances are pretty good that you've run across a few dry spells and rough patches in conjuring up new content. After all, constantly churning out brand new quality content that appeals to your target audience can be quite a challenge. Do you want to save yourself some time and a migraine this weekend, while creating content that will drive visitors to your website forever and ever? Master the art of creating evergreen content. 

What is Dark Social Media?

By Jolie Kesler March 01, 2017

Many marketers, business owners, and social media management companies spend extensive amounts of time analyzing data. They gather reports, analyze them, and determine the ROI for their current marketing strategies. They do this (as they should) so that they can see what’s working, what’s driving people to their website, who is coming to their website, what they’re doing there, and so on. However, there’s a growing number of site visits that are coming from seemingly nowhere. If you’re not accounting for this mysterious traffic, you’ve got a giant blindspot.

What are SMART Marketing Goals?

By Jolie Kesler February 20, 2017

 

For every good campaign, there is a campaign that fails epicly. Why do some projects bite the dust while others succeed? Some lack insight and drive, some lack strategy, some have too many priorities competing against each other. How can these common problems be solved? 

2017 Digital Marketing Trends

By Sarah de Verges January 11, 2017




While Inbound is still a relatively new approach to marketing, it continues to play a major role in what Gary Vaynerchuk has called “the greatest era of communication change since the printing press.” Gone are the days when marketers could put up a slick billboard and cross their fingers. The inbound movement is all about carefully targeting the right audience with the right message at the right time. 

In 2017, your prospects will have more buying choices than they ever have before. Technology has dramatically lowered barriers to entry, resulting in an abundance of supply with no increase in demand. Marketers will have to work harder than ever before to reach their audience in 2017. Here are a few of the biggest trends that will shape digital marketing this year:

Inbound Digital Marketing: 3 Tools You May Already Use to Attract New Customers

By BJ Caldwell June 28, 2016

Inbound Digital Marketing

Why would a company need or use inbound digital marketing?  Traditional marketing is interrupting whereas inbound flips that concept on its head by giving the power to the consumer.
 
Let’s face it, this internet thing is probably here to stay (he wrote sarcastically).  We’re living in an On-Demand society where trends are moving towards buying things on Amazon Prime instead of walking into a store, getting topical news from social media and having dinner brought to your doorstep with a few touches of a smartphone.
 
Inbound Marketing not only cuts through the digital clutter; it provides a way to get in front of the customer precisely when they’re looking for someone like you.  There are things you can do today to start driving and converting more leads online.  Here are a few ways of getting the right traffic to your site.

It's not you. It's your presentation.

By Team Anchor August 12, 2015
 
You have a product or service that’s important and valuable, and that could change your customers’ lives, but how do you capture them, rather than put them to sleep? 
 
Here are 3 ways you can keep the drool off the conference table:
 
Animated video is a great way to convey a complex message into a quick, easily digestible concept that your customers and/or employees will eat up!  It’s a non-threatening, unintimidating medium that says to your customer, “It’s just that easy!”, while still educating and demonstrating your important message, with motion.  The best part about it is, it can reflect your brand, culture and values without you and your staff enrolling into acting classes.
 


“An intellectual says a simple thing  in a hard way. An artist says a hard  thing in a simple way.”
—Charles Bukowski
HOW? We take your big idea and really get nerdy with it, getting to know it like the back of our hands, to create a simple, yet informative message that will resonate with your customers.  Next, we explore a spot-on art direction and develop a comprehensive storyboard to tell your story.  Lastly, we add motion, music and voice talent, to create your engaging presentation.
 
An animated video has endless marketing possibilities, perfect for your website, social media and blog.

Food Art in 10 Seconds

By Amber Caldwell July 21, 2015
We are working on a new project this week and wanted to give you guys a sneak peek from behind the scenes.  In the next month or so, we'll be able to announce more about this exciting project and show you the finished result!.

 

Periscope Marketing

By BJ Caldwell July 07, 2015
 
In March, Periscope was purchased by Twitter for $100 Million and relaunched. Currently, the Periscope app is available for iPhone and Android. You may have heard of it already but have you tried it yourself? It can be a terrific tool for personal and business use - check out a few tips on how Periscope can benefit your life.
 
 
 
What is Periscope?  A live video stream of whatever you want.