What are SMART Marketing Goals?

By Jolie Kesler February 20, 2017

 

For every good campaign, there is a campaign that fails epicly. Why do some projects bite the dust while others succeed? Some lack insight and drive, some lack strategy, some have too many priorities competing against each other. How can these common problems be solved? 

2017 Digital Marketing Trends

By Sarah de Verges January 11, 2017




While Inbound is still a relatively new approach to marketing, it continues to play a major role in what Gary Vaynerchuk has called “the greatest era of communication change since the printing press.” Gone are the days when marketers could put up a slick billboard and cross their fingers. The inbound movement is all about carefully targeting the right audience with the right message at the right time. 

In 2017, your prospects will have more buying choices than they ever have before. Technology has dramatically lowered barriers to entry, resulting in an abundance of supply with no increase in demand. Marketers will have to work harder than ever before to reach their audience in 2017. Here are a few of the biggest trends that will shape digital marketing this year:

Inbound Digital Marketing: 3 Tools You May Already Use to Attract New Customers

By BJ Caldwell June 28, 2016

Inbound Digital Marketing

Why would a company need or use inbound digital marketing?  Traditional marketing is interrupting whereas inbound flips that concept on its head by giving the power to the consumer.
 
Let’s face it, this internet thing is probably here to stay (he wrote sarcastically).  We’re living in an On-Demand society where trends are moving towards buying things on Amazon Prime instead of walking into a store, getting topical news from social media and having dinner brought to your doorstep with a few touches of a smartphone.
 
Inbound Marketing not only cuts through the digital clutter; it provides a way to get in front of the customer precisely when they’re looking for someone like you.  There are things you can do today to start driving and converting more leads online.  Here are a few ways of getting the right traffic to your site.

It's not you. It's your presentation.

By Team Anchor August 12, 2015
 
You have a product or service that’s important and valuable, and that could change your customers’ lives, but how do you capture them, rather than put them to sleep? 
 
Here are 3 ways you can keep the drool off the conference table:
 
Animated video is a great way to convey a complex message into a quick, easily digestible concept that your customers and/or employees will eat up!  It’s a non-threatening, unintimidating medium that says to your customer, “It’s just that easy!”, while still educating and demonstrating your important message, with motion.  The best part about it is, it can reflect your brand, culture and values without you and your staff enrolling into acting classes.
 


“An intellectual says a simple thing  in a hard way. An artist says a hard  thing in a simple way.”
—Charles Bukowski
HOW? We take your big idea and really get nerdy with it, getting to know it like the back of our hands, to create a simple, yet informative message that will resonate with your customers.  Next, we explore a spot-on art direction and develop a comprehensive storyboard to tell your story.  Lastly, we add motion, music and voice talent, to create your engaging presentation.
 
An animated video has endless marketing possibilities, perfect for your website, social media and blog.

Food Art in 10 Seconds

By Amber Caldwell July 21, 2015
We are working on a new project this week and wanted to give you guys a sneak peek from behind the scenes.  In the next month or so, we'll be able to announce more about this exciting project and show you the finished result!.

 

Periscope Marketing

By BJ Caldwell July 07, 2015
 
In March, Periscope was purchased by Twitter for $100 Million and relaunched. Currently, the Periscope app is available for iPhone and Android. You may have heard of it already but have you tried it yourself? It can be a terrific tool for personal and business use - check out a few tips on how Periscope can benefit your life.
 
 
 
What is Periscope?  A live video stream of whatever you want.

Scary Social Media

By Ricky Anderson II October 16, 2014
 

Top 3 Scariest Things to Agencies

By Team Anchor October 14, 2014
 

Haunted Websites

By BJ Caldwell October 09, 2014
In the world of website development, there are websites out there that reflect some of the scariest horror based characters around.  From websites that have been pieced together over the years to websites that have gone stale, each one can be a different monster.  Haunted websites are sites that need some help to get back on track.
 

TOP 3 SCARIEST Things to Video Nerds

By Ricky Anderson II October 07, 2014