Images are incredibly important in the rat race for attention on social media. Recent studies show that when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. According to Buffer Social, tweets that contain images get 150% more retweets than tweets that don't have images. Additionally, Buzzsumo reports that Facebook posts that contain images get 2.3 times more engagement than those with no images.
First came telephones, then cell phones, and now smart phones. What once began as a simple concept has transformed into a massive culture shift worldwide. When I spent a summer in Uganda, most of the people living in the mud and stick huts I saw didn't have so much as running water - but they had cellphones. In the U.S., you'd be hard pressed to go anywhere without finding people glued to their phones. Restaurant, bar, park, shopping mall, streets, cars, homes - you name it, wherever you go, mobile phones are sure to be there.
If your business is actively content marketing, chances are pretty good that you've run across a few dry spells and rough patches in conjuring up new content. After all, constantly churning out brand new quality content that appeals to your target audience can be quite a challenge. Do you want to save yourself some time and a migraine this weekend, while creating content that will drive visitors to your website forever and ever? Master the art of creating evergreen content.
Many marketers, business owners, and social media management companies spend extensive amounts of time analyzing data. They gather reports, analyze them, and determine the ROI for their current marketing strategies. They do this (as they should) so that they can see what’s working, what’s driving people to their website, who is coming to their website, what they’re doing there, and so on. However, there’s a growing number of site visits that are coming from seemingly nowhere. If you’re not accounting for this mysterious traffic, you’ve got a giant blindspot.
For every good campaign, there is a campaign that fails epicly. Why do some projects bite the dust while others succeed? Some lack insight and drive, some lack strategy, some have too many priorities competing against each other. How can these common problems be solved?
While Inbound is still a relatively new approach to marketing, it continues to play a major role in what Gary Vaynerchuk has called “the greatest era of communication change since the printing press.” Gone are the days when marketers could put up a slick billboard and cross their fingers. The inbound movement is all about carefully targeting the right audience with the right message at the right time.
In 2017, your prospects will have more buying choices than they ever have before. Technology has dramatically lowered barriers to entry, resulting in an abundance of supply with no increase in demand. Marketers will have to work harder than ever before to reach their audience in 2017. Here are a few of the biggest trends that will shape digital marketing this year:
Inbound Digital Marketing
“An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.”